Wael Mashini Design
Architect & Design Strategist
I lead complex architectural and design initiatives at the intersection of spatial thinking, business strategy, and emerging technology. My work bridges concept, structure, and execution — aligning teams and systems to deliver high-performing built environments and user experiences.
Based in Amsterdam. Working globally.
What I do
Bridging vision & reality
I operate between design vision and delivery - structuring projects, aligning stakeholders, and leading multidisciplinary teams through complexity.
My work spans architecture, masterplanning, interior architecture, and strategic design leadership. I focus on projects that demand clarity, coordination, and long-term performance.
Previously at:
Areas of Focus
Results-driven design
My work sits at the intersection of creative direction and operational leadership. These four areas represent how I create clarity, structure, and performance within complex design environments.
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Directing multidisciplinary teams across different scales (planning, architecture, interiors and product) from early vision to built outcome.
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Managing complex timelines, resources, consultants, and budgets while maintaining design clarity
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Improving workflows, financial visibility, and team alignment inside design organizations.
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Integrating AI and new technologies into design, visualization, and documentation workflows to increase clarity and efficiency.
Selected Work
Multi-disciplinary design
A selection of architectural, masterplanning, and strategic design initiatives across global markets.
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![Issyk Kul Masterplan & Design Strategy]()
Resort Village Issyk Kul
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![Meditation Pod Product Design]()
Pebl. Mindfulness Pod
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![Ritz Carlton Reserve Neom]()
Ritz Carlton Reserve
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![AI visualization and design]()
Creative Village Fujairah
Recommendations
Trusted by Design Industry Leaders
"Wael expertly managed our complex project, overseeing every detail and coordinating teams to deliver a cohesive vision. His deep hospitality expertise and leadership made a significant impact."
Naomi Hebert
Partner, Tekuma Frenchman
“Wael consistently demonstrated a kind of calm and thoughtful leadership which enabled our team to operate with clarity and confidence, always knowing that the project was moving in the right direction. When we were at critical junctures in the project, he routinely delivered efficient and well reasoned solutions that balanced creativity with practicality.”
Waad El Hadidy
Founder, Medusan Design
