Creative Village Fujairah
A beacon for innovative Emirati hospitality in the heart of Fujairah’s coastline
The Challenge
Fujairah’s hospitality market, dominated by large international chains and unbranded holiday rentals, lacked a boutique concept that authentically celebrated the region’s rich cultural heritage and natural beauty. The challenge was to reimagine the guest experience by bridging traditional Emirati hospitality with contemporary design and programming. The goal was to create a destination that caters to culturally curious travelers seeking connection, creativity, and a sense of adventure.
Project type - Hospitality Masterplan
Location - Fujairah, UAE
Year - 2024
Scope - Concept Development | Design Direction
The Result
The Creative Village concept transforms hospitality into a community-driven ecosystem that integrates culture, wellness, and nature. The design includes thematic hubs—Culture, Nature, and Wellness—anchored by modular guest accommodations and public spaces. Each element is deeply rooted in the site’s history and environment, using locally sourced materials and biophilic design to celebrate Fujairah’s landscape. Programming like artist residencies, cultural events, and farm-to-table dining fosters a sense of belonging while encouraging exploration and discovery. This approach delivers a modern interpretation of Emirati hospitality, offering guests a journey of relaxation, connection, and inspiration.
Cultural Immersion: Highlight Fujairah’s heritage with Emirati-inspired design and curated cultural programs.
Nature-Driven Design: Use biophilic principles and local materials to harmonize with Fujairah’s landscape.
Wellness Integration: Include wellness spaces, farm-to-table dining, and serene public areas for relaxation.
Community and Connection: Encourage interaction through a village layout, thematic hubs, and shared creative experiences.
